Diageo
About Company
Our history
Diageo was founded in 1997, but our brands date back far earlier – some as far back as the 17th century.
While we honour the past, we are passionate about nurturing categories old and new, and building authentically crafted, culturally relevant brands.
To develop and grow a brand requires creativity, belief and determination.
Our strategy
Our strategic priorities support the achievement of our ambition to be one of the best performing, most trusted and respected consumer products companies in the world. Through them, we deliver the strategic outcomes against which we measure our performance.
We’re a global leader in premium drinks, the most exciting consumer products category.
With over 200 brands and sales in more than 180 countries, our portfolio has remarkable breadth across spirits and beer. From centuries-old names to the latest innovations, we’re building the very best brands.
Learn more about our business
Striving
to be the best
We work hard to outpace and outperform our competitors, with an ambition to transcend our category and compete with the biggest consumer products companies in the world. As proud custodians of exceptional brands, from iconic names to innovative newcomers, we’re recognised for building brands that are relevant now and respected forever.
Learn about our six strategic priorities
Making a global impact
Our truly global footprint allows us to offer extraordinary brands trusted by consumers, from local legends to global giants, driving growth across both mature and emerging markets. While we’re ambitious in our outlook, we’re always sensitive to the world around us. Because we’re much more than just bottles, breweries and boardrooms. We think bigger, aim further, and care more. We know that’s what it takes to be the world’s best brand builder.
Find out where we operate
Building brands
As proud custodians of exceptional brands, from iconic names to innovative newcomers, we’re recognised for building brands that are relevant now and respected forever. Instilled with the same entrepreneurial spirit as Arthur Guinness, John Walker and Charles Tanqueray, we continue to defy expectations and redefine categories, creating new brand stories to be celebrated today and tomorrow.
Find out how we build world class brands
Shaped by rich history
Founded in 1997, Diageo is a relatively young company. However, many of our brands are steeped in rich heritage, with some dating as far back as the 17th century.
