Brand Manager at Movit Group

Job Description

Job Purpose:
The Brand Manager will be responsible for championing the development of the annual brand strategy and effectively utilizing set budgets to execute brand equity-building campaigns to drive growth in sales and profitability in the short, medium, and long term.

Key Customer/s:
In-Country Marketing teams
Emerging Markets Marketing Teams
Stakeholders:
G-CCIO
Category and Innovations team (Category Leads across categories, Research and Development, Creative and Design, Communications, & Consumer Insights)

Functional Outputs/Activities per key performance area:
Lead the development of the annual brand marketing plan in line with the business’s long-term strategy and align all relevant stakeholders.
• Manage creative and digital agencies to develop winning brand concepts and effective integrated brand and product campaigns that create brand and product awareness, rightly position the brand and its products and drive conversion at the point of sale to deliver on set annual targets for the brand.
• Effectively manage the allocated brand budget to execute cost-effective brand activities that deliver a high return on marketing investment.
• Identify, recommend, and effectively utilize market research programs aimed at strengthening the position of the brand across all markets.
• Actively monitor product availability and sales across all channels, regularly analyze performance data for insights, be proactive on factors affecting the brand and take appropriate corrective action in a timely manner.
• Monitor competitor activities affecting the brand and take appropriate corrective action in a timely manner.
• Recommend brand-building initiatives such as sponsorships and collaborations, CSR and endorsements to drive long-term brand affinity and love.
• Monitor, evaluate, and recommend product development and enhancement directions including new product development, enhancements, packaging designs, and range extensions to ensure alignment to the brand standards, strategy, and competitive positioning.
• Liaise with cross-functional teams such as in-country and emerging markets marketing teams, communications, creative and design, Research and development, and consumer insights to ensure seamless and integrated implementation of brand/product activities such as launches, trade promotions, CSR, advertising, channel visibility, etc. across multiple brand touch points.
• Regular and constant monitoring of brand costs and profitability and recommend areas for continuous improvement.
• Gather market intelligence through regular trade visits across different markets and utilize this to enhance brand activities relevant to those markets.
• Ensure succession planning, skills, and talent development through effective delegation of tasks, training, and mentoring of graduate trainees and other junior staff.

Financial Management
• Generate ROI from content, creative, and communications.
• Preparation of Brand budgets as per the set guidelines
• Monitor and control the allocated budget
Risk Management
• Identify risk due to changes in Brand equity and brand-related crisis.
Compliance
• Ensure regulatory compliance in the execution of brand activities across the Group.
• Adherence to the set brand guidelines
• Prepare and submit required brand reports.

Minimum Qualification Requirements:
Bachelor’s degree in Marketing/Communication/Business Administration or related field. Master’s degree in Marketing/communications/Business Administration. Excellent track record of Brand Building, Business Management.

Competencies Required:
Behavioural
• Must be of unquestionable integrity, Honesty, Trustworthiness, and Professionalism
Leadership
• Must be a team player
• Must be a self-starter and have an appreciation of business growth and priorities.
• Strong Leadership potential to effectively drive a business agenda and operational coordination of activities.

Knowledge.
• Advanced experience with MS Office, Market Research
• Solid experience in price and margin management

Skills
• MS Word, PowerPoint & Excel
• Analytical skills and attention to detail.
• An understanding of trends and an ability to respond to customers’ wishes.
• Creativity and an ability to produce innovative and original ideas.
• Team working skills.
• The ability to manage and allocate budgets.
• Written and verbal communication skills

Attributes include:
• Collaboration and relationship management.
• Strong communication skills.
• Relentless customer focus.
• Analytical thinking and creative storytelling.
• Tech and social media savvy.
• Data-driven approach