Job Description
Key Result Areas:
• Conduct market research within the branch catchment area to identify growth opportunities.
• Promote Yako Bank’s savings and lending products to enhance customer acquisition and retention.
• Drive deposit mobilization and loan portfolio growth in line with branch targets.
• Support implementation of sales and marketing campaigns to enhance brand visibility.
• Monitor branch sales performance and submit weekly and monthly reports to the Business Development
Supervisor.
• Support rollout and promotion of new products and services at branch level.
• Coordinate branch marketing activities including activations, community outreaches, and partnerships.
• Build and maintain strong relationships with SMEs, corporate clients, SACCOs, and community
stakeholders.
• Train and orient branch staff on product features, benefits, and cross-selling strategies.
• Identify potential new business opportunities and provide recommendations for growth.
• Ensure compliance with Bank policies, procedures, and regulatory requirements in all business
activities.
Required Competencies
• Bachelor’s degree in Business Administration, Marketing, Finance, Statistics, Accounting, or a related
field.
• Practical training in banking, sales, or marketing.
• At least 3 years’ experience in banking, sales, or business development.
• Strong relationship management and negotiation skills.
• Good understanding of banking products and financial performance indicators.
• Analytical and reporting skills.
• Customer-focused, proactive, and results-driven.
• Good knowledge of local market dynamics and economic trends.
• Ability to work under pressure and meet performance targets.
• Strong interpersonal and communication skills.