Generous Joan Asaba Isabella

In this role, I am responsible for rebranding and developing the company’s marketing strategies and rolling them out to the marketing team. • Successfully completed 90% of the rebranding process and as a result, the internal stakeholders, in particular the employees are knowledgeable about the new brand, it’s image and identity. • On-boarded 3 service providers which has contributed towards ensuring that the rebranding process is a success. This has also improved my negotiation skills. • Improved brand image and identity through the appreciation of marketing by the employees and ensured change of mindset. • Developed assets for the new brand (digital & traditional) which has improved the brand’s equity in terms of awareness, perceived quality, proprietary assets and loyalty which has improved on the brands reputation. • Fruitfully launched the internal brand which has increased appreciation of Marketing by the employees, improved internal marketing, fostered employee relationships.

While here, I created appealing and creative digital content for the company's various social media platforms. • Provided continuous effort which improved work operations, streamlined work processes and worked cooperatively and jointly with other departments. This ensured that work tasks were completed as per the activity plan resulting in smooth work operations. • Sole handedly handled social media management and media relations, including tracking communications results which helped in maintaining the organization’s social media presence and public engagement. • Managed the day-to-day execution of social media messaging to targeted demographics by writing clear, compelling communications and feature stories for website and multiple platforms. This resulted in an improvement in our social media engagement especially with potential clients. • Identified digital influencers and partnerships, and established key relationships that converted into meaningful coverage for Runis Media.

During my tenure here, I planned and oversaw the organization’s marketing activities and campaigns whilst ensuring that the marketing operations were successful. • Led in business and marketing operations of the company and thus rejuvenated the company’s social media presence, strengthening connections with our community of clients, colleagues and referral sources. • Reported a 40% marketing performance increase to management within 4 months; this was after revitalized marketing efforts and driving initiatives such as marketing performance reports, developed new scoring techniques • Enhanced alignment with brand strategy by leading the redesign of SPOUTS’ marketing, sales and distribution process, for example, initiated the taking of pictures and kept a gallery of the manufacturing process in progress as well as completed, wrote detailed synapses of the technical portion of the jobs so they could be used in further marketing aspects. • Developed, executed and measured integrated, multi-channel marketing strategies to increase company awareness, generate and nurture leads, and support business development efforts – increased site traffic by 10% year over year. • Implemented experimental methodologies to enhance the lead generation process, as well as designed methodologies, processes, systems and tools to execute high volume marketing campaigns to generate highly qualified sales leads for the field sales team. • Led thought leadership and content marketing efforts to exploit unique positioning and present valuable insight and advice on issues of interest for customers and prospects.

In this role, I helped to create and manage the company's brand voice and image by building and maintaining its community both online and offline. • Developed a pro-active social media presence of the organization through identifying and selecting influencers, liaising with them for social media posts, reposting influencer content, and engaging with influencer posts. This created a fun and innovative way for the company to pass on important information to its targets as well as maximized marketing initiatives. • Supported account management in building deeper customer relationships by coordinating customer appreciation programs, and planning customer events and educational sessions. • Created a business tracking tool that achieved improved accuracy in customer forecasting as well as a heightened understanding of current territory base business and future sales growth. • Organized and conducted team meetings and actively participated by sharing best practice with colleagues. This enabled us to utilize the best sales strategies in order to attain more sales. • Internally communicated new product features and benefits, including sales training to ensure a consistent message was applied across the sales team. This enhanced brand awareness, improved marketing efforts and increased sales. • Increased brand awareness and corporate profile by managing company presence on social media through social listening and monitoring. This included monitoring hash tags and branded keywords, detecting brand safety issues, managing social media crises, and identifying real-time marketing opportunities

While here, I assisted in implementing marketing operations by planning, managing and monitoring marketing campaigns. • Expanded client communities and assisted in locating target audiences by utilizing social media strategies such as using social media analytics, and proprietary software to find like-minded people. This resulted in growth of our social media following by 17%. • Was commended for being a relationship-builder with unsurpassed interpersonal skills, ability to build a friendly environment with co-workers, inspire others to participate, as well as mitigate conflict among co-workers. • Tracked daily content and marketing promotions to determine success and/or failure, in order to better understand consumer behavior. This enabled us to capitalize on the initiatives that were most effective in passing on communications to the public. • Interacted professionally with all levels of staff especially those in the department and maintained the highest level of confidentiality; known for tact and diplomacy in handling sensitive issues.