Analyst – Acquisition & Retention at MTN, Uganda, Kampala

Mission/ Core purpose of the Job 

• To perform analysis and manage the realization of customer base management objectives through provision of a core set of reports that measure and track customer base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models. 
• He/She will ensure efficient & effective support to acquisition & retention activities

Main Job Functions:

• Perform Mobile money analysis & propose actions to reduce churn, growth MoMo MAU and Mobile Money product uptake/penetration across the different product lines.
• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
• Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications for regarding prioritization of specific initiatives.
• Manage delivery of insight for customer base to the Commercial team & business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
• Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
• Support in the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
• Daily, weekly and monthly reporting of Acquisition & Retention activities performance (MAU30, MAB, RGA, P2P, MoMoAPP, Consumer, etc).
• Support manager Acquisition & Retention in performance of assigned duties including adhoc assignments.
• Work closely with MoMo BI & S&D teams to make sure that commercial acquisition & retention reports are aligned and delivered timely.
• Analyze acquisition channel performance trends and share with regional teams to improve performance (MPOS activity, etc)

Education:

• A degree in business related or numerical field with a strong bias to Data Science. 

• Proficient with business Analytics, insight generation and data visualization at advanced level is essential 

Experience:

• 3-5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives.  
• Strong interpersonal relations with ease of cross-functional collaboration. 
• A proven track record in developing business models that are practical and insightful 

Competencies:

Functional Knowledge

• Advanced Microsoft Excel, Microsoft Access and Power point skills
• Ability to multitask and prioritize daily workload.
• Strong communicator both orally and through data story telling using modern/digital tools. 
• Confident to question trends and provoke new thinking. 
• Exemplary Planning and Time Management skills
• Segmented acquisition and retention
• Campaign and promotion management
• Loyalty and churn management
• Foundational principles on Artificial intelligence 
• Strong analytical skills. 
• Creative and Observant 
• Can take initiative. 

Behavioral Qualities

• Self-motivated
• Decisive
• Independent but a team player 
• Customer oriented. 
• Alert to environment changes and trends. 
• Good attitude and adaptable. 
• Must have attention to details

NB: Presentation of false academic documents and certification will lead to criminal prosecution. Any form of canvassing will lead to automatic disqualification. Should you not hear from us within fourteen (14) days from the closing date of this advertisement, you may consider your application to be unsuccessful.